THE NORTH FACE ANNOUNCES PARTNERSHIP
WITH WORLD-RENOWNED MOUNTAIN GUIDING COMPANY:
Media Release Fri 21 Oct, 2011
Sydney, Australia –The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, is pleased to announce today a strategic partnership with world-renowned mountain guiding company, Adventure Consultants.
Based in Wanaka, New Zealand, Adventure Consultants a global leader in the field of mountain guiding service operations currently offer a total of 58 expeditions, treks and wilderness journeys to the world’s highest peaks and the most remote corners of the globe in addition to climbing schools established in New Zealand and Europe.
Both The North Face and Adventure Consultants were born from the passions held by their founders for climbing mountains and exploring the world’s most remote places. This shared passion is at the centre of the partnership and forms the foundation upon which both companies will to continue their mission of inspiring and enabling exploration.
“I bought my very first fleece jacket from the original North Face store in Berkley when I was living in California as a full time climber in 1982. The North Face label is synonymous with mountaineering and I think it’s a great fit having our two internationally recognised brands working together now. The underlying philosophy of both companies is geared towards excellent performance in the outdoors so we’re happy to be aligned and comfortable in the knowledge that our guiding staff will be out there in the very best gear” said Adventure Consultants CEO Guy Cotter.
As part of the new partnership, The North Face will supply Adventure Consultants’ guides and staff with the outdoor clothing, equipment and accessories they need to face the conditions often met in the most inhospitable places on Earth. Equipped with the world’s premier brand of outdoor clothing and equipment, Adventure Consultants’ team of professional IFMGA and NZMGA guides will now be positioned to take their guiding and service offering to the next level, ensuring the best outcomes for their clients possible.
“Having a company such as Adventure Consultant’s confident in choosing The North Face gear for its team of guides, staff and clients is a testament to its quality. In much of the same way we do for our team of athletes, the product feedback that is provided to us by the guides and staff of Adventure Consultants will be incorporated into product design, ensuring our products remain the most authentic and technically innovative in the market. We look forward to embarking on this journey with Guy and his team and believe it will be a mutually beneficial partnership for years to come” said The North Face marketing manager Stephen Winnacott.
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